Sunday, March 21, 2010

Propaganda in Advertising

Lysol

In their advertising campaigns Lysol, a company that make household cleaners and disinfectants, they use propaganda techniques such as appealing to fear and joining the bandwagon.
The company appeals to the audience's fear by stating that their products help cease the H1N1 virus from spreading. By doing so th company is jumping on the bandwagon of people disinfecting and sanitizing everything to stop the spread of germs and illnesses. (Lets remember that at one point people were so paranoid about the H1N1 virus aka "swine flu" that stores had empty shelves where hand sanitizers use to stand)

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